The number of shoppers and the amount they spend have dropped over the past few Black Fridays
Black Friday is considered the biggest shopping day of the year in the U.S., but its popularity is on the decline.
According to a new report from TIME, Black Friday has seen a drop in shoppers over the years. For those who aren't familiar, Black Friday is the day after Thanksgiving where retailers promote big savings for the holiday season.
A study from Accenture said that 52 percent of shoppers were likely to go out on Black Friday in 2009. This number dropped to 44 percent in 2011.
Furthermore, ShopperTrak said shoppers spent $11.2 billion in physical stores on Black Friday last year, which was a decline of 1.8 percent compared to Black Friday in 2011.
TIME says the reason for the decline may be that retailers are expanding deals to days other than just Black Friday. One of those days is Cyber Monday, for example, where shoppers can jump online and get great deals without leaving the comfort of home.
In fact, dealnews reported that Black Friday won't have the best deals this year. Thanksgiving Day and the Sunday of Thanksgiving weekend will offer better savings than the traditional Black Friday rush, it says.
However, it's unlikely that Black Friday will ever completely disappear, since it has become an American tradition for many holiday shoppers who enjoy more than just the savings -- some actually like the crowds and competition.
Source: TIME
Black Friday is considered the biggest shopping day of the year in the U.S., but its popularity is on the decline.
According to a new report from TIME, Black Friday has seen a drop in shoppers over the years. For those who aren't familiar, Black Friday is the day after Thanksgiving where retailers promote big savings for the holiday season.
A study from Accenture said that 52 percent of shoppers were likely to go out on Black Friday in 2009. This number dropped to 44 percent in 2011.
Furthermore, ShopperTrak said shoppers spent $11.2 billion in physical stores on Black Friday last year, which was a decline of 1.8 percent compared to Black Friday in 2011.
TIME says the reason for the decline may be that retailers are expanding deals to days other than just Black Friday. One of those days is Cyber Monday, for example, where shoppers can jump online and get great deals without leaving the comfort of home.
In fact, dealnews reported that Black Friday won't have the best deals this year. Thanksgiving Day and the Sunday of Thanksgiving weekend will offer better savings than the traditional Black Friday rush, it says.
However, it's unlikely that Black Friday will ever completely disappear, since it has become an American tradition for many holiday shoppers who enjoy more than just the savings -- some actually like the crowds and competition.
Source: TIME
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